Marketing & Brand Manager
Skillboost | 2023
My main object was to develop and implement a cohesive visual brand identity and marketing message that stood out from competitors on the market.
I started with brand development and competitive research, conducting thorough research to understand the competitive landscape and identify opportunities for differentiation. This allowed me to develop a strong brand identity that resonated with the target audience.
Web design was a crucial aspect of my strategy. I created a visually appealing, user-friendly website that effectively communicated the brand’s message and values. In tandem with web design, I implemented social media strategies, crafted compelling copy and developed a consistent visual tone across all social media platforms. I incorporated engaging animations to enhance the overall social media presence.
My marketing initiatives were multifaceted, including campaigns through various channels such as newsletters, videos, and presentations. I ensured all marketing materials aligned with the brand identity and effectively reached the target audience.
To maintain efficiency, I established design processes and systems that streamlined everyday tasks and enhanced productivity, implementing best practices to ensure consistency and quality across all design projects.
Content creation was another vital component. I researched relevant topics and produced high-quality content for the company blog, ensuring all content aligned with the brand’s voice and provided value to the audience. Additionally, I designed and created printed marketing materials that reflected the brand’s identity, ensuring all print materials were visually cohesive with digital marketing efforts.
By integrating these elements, I created a unified and impactful brand identity that stood out in the marketplace and effectively communicated the brand’s message to the audience.